January 2008
Thoughts from the President
Don't Get Mad At The Internet. Get Even!
The statistics are ominous. In 2006, online US jewelry sales are up 20% over the prior year. 2.45 billion dollars of jewelry was purchased online in the US in 2006. And each year the news is the same: an increased percentage of the market is moving online. The stock price of Blue Nile is soaring, as well it should be. And by the way, what about the erosion of profitability? It’s not just the increasing percentage of sales that are moving online. It’s the price competition that retail stores have to face from the Internet, even when they are able to make the sale.
What’s an independent bricks-and-mortal retail store to do? Sit back and accept a declining share of the pie? Or fight back, and if so, how?
Read more about "Don't Get Mad At The Internet. Get Even!"
Industry News
Artifact jewelry proves what’s old is edgy and full of romance
After all, using ancient pieces in today's jewelry designs is fashionable, with plenty of designers already on the retro-modern bandwagon. Bernard Reller of Reller Gold in Gainesville, Fla., is one such designer.
Read more about "Artifact jewelry proves what’s old is edgy and full of romance"
The calculus of color
Once cherished strictly by connoisseurs, diamonds in shades of pink, blue and yellow are now regularly touted by the media, which is besotted with anything that speaks to the luxury marketplace. From Forbes magazine articles on million-dollar-per-carat auction records to red-carpet reports documenting a celebrity following, colored diamonds have been blessed with enough exposure to drive demand well into the next decade.
Read more about "The calculus of color"
Dubai Gold & Jewellery Group unveils exciting DSF promotions offering 32 Kilogrammes of gold winnings
Dubai, January 14, 2008: Dubai Gold & Jewellery Group (DGJG), a key sponsor of Dubai Shopping Festival for the 13th consecutive year, has unveiled winnings of 32 kilogrammes of gold, worth AED 3.5 million. The Group has also introduced a special ‘Win with the winner’ scheme for participating retailers whereby they receive a cash award if the winning coupon was obtained from them.
Business Intelligence Reports
In today's global market, business intelligence is vital to your company's success. Timely access to market information including price, characteristics, quantity and availability gives your company a competitive edge in a globally competitive world. These reports are just what you need to give you a strong feel for the market.
Diamond Price Report 
(PDF - 0.4Mb)
Buying & Selling on Polygon
The examples to the right are just a few of the thousands of items currently being bought and sold on Polygon. Below you will see a snapshot of the number of diamonds, finished jewelry pieces, colored stones, watches and diamond parcels available on Polygon right now!
| Diamonds In-Stock: | 313,238 | Watches: | 1,362 |
| Jewelry In-Stock: | 20,131 | Colored Stones: | 13,790 |
| Diamond Parcels: | 405 |
Did You Know?
How to Develop a Marketing Strategy
Don't make these common mistakes that turn off your visitors, never to return
Developing a strategic marketing plan takes work - a firm understanding of the markets you plan to sell to, the products you and your competitors offer, your business objectives, and budget.
Part One - Market:
Objective: Identify and learn about the market segments you currently target and wish to target in the future– what motivates them to consider your products, what is their buying process, how do they consume media and how can we leverage former customer into longer term value for the business.
Read full article "How to Develop a Marketing Strategy"
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More about the "Insider News"
In This Issue
Thoughts from the President Industry News Business Intelligence Reports Buying & Selling on Polygon Did You Know?
Not Yet a Member
Buy/Sell activity on Polygon soars during this busy holiday season. Don't be left out! The sooner you join, the sooner you will be increasing sales and cutting costs 24/7.
Featured Members
EED YAKUBOV
E.E.D. Yakubov & Sons reflects over 30 years of experience in the diamond industry.. E.E.D. Yakubov offers an array of polished diamonds to their clients, specializing in producing a myriad of polished diamonds for their individual buyers.
With Stones certified by the GIA institute, the world’s foremost authority on Gemology, E.E.D. Yakubov offers diamonds from 0.10 to 20.0 Carats directly from the manufacturer to the client.
Please visit: www.eedyakubov.com
HV Jewellery
Starting as a small diamond manufacturing concern at Surat in 1978, H.VINODKUMAR & Co., has risen like a true entrepreneur to grow into a renowned name in the diamond industry. The company specializes in comprehensive diamond manufacturing, cutting & polishing, as well as jewellery making. Currently, H. Vinodkumar & Co. has business presence in India, Hong Kong, Thailand & Dubai and services customers across Asia, Europe, U.S.A. and Middle East for all their requirements in Diamonds & Jewellery.
Please visit:
www.hvinodkumar.com
Member Snapshots
Calendar of Events
Visit Polygon at the following events:
South India Jewellery Show
January 18-20, 2008
SIJS (Bangalore)
Booth # 173 Main Hall
Birmingham Spring Fair
February 3 - 7, 2008
NEC Birmingham, UK
Booth # 17B39
AGTA Gem Fair
February 6 - 11, 2008
Tucson, Arizona
Booth #35
Member Quote
The fee that Polygon charges will pay for itself and then some on one deal alone!
Poly ID# 79434
Christopher Froian;
Valencia Time Center
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