February 2008

Thoughts from the President
Hidden Polygon
Years ago I was invited to a wedding in Honolulu. It was my first trip to Hawaii and I hurried to the local bookstore (this was before Amazon, when we had local bookstores) to buy a guidebook. There on the shelves, almost lost between the predictable “Fromer’s” and heavy “Lonely Planet,” was a small paperback called “Hidden Hawaii.” This book ignored the famous tourist spots such as Waikiki Beach, and revealed instead the out of the way places, the secret coves, the undiscovered rainforests, that the average tourist never finds. I bought the book, went to those places, and realized “Hidden Hawaii” delivered on its promise. These areas were truly special and most people didn’t know about them.
Read more about "Hidden Polygon "

Industry News
2008 Industry Forecast
This year will test your mettle, especially if you're a jeweler targeting the lower- to middle-market consumers who have been pummeled by the credit crunch, mortgage rates, gas prices and other economic concerns.
But our 2008 forecast reveals tough times can also usher in a sweet year of innovations in design, business alliances, and of course, retail.
Read more about "2008 Industry Forecast"
Keys to the Store
For a customer who is new to a jewelry store, it's no small truth that the intimidation level can be high. From the glass and steel barriers of locked-up showcases to pouncing sales associates and the mystique of esoteric gems, there's a whole lot to navigate before bringing home that ring or necklace.
So what is a jeweler to do? Try to view your store through the eyes of a stranger you'd like to turn into a loyal customer.
Read more about "Keys to the Store"

Business Intelligence Reports
In today's global market, business intelligence is vital to your company's success. Timely access to market information including price, characteristics, quantity and availability gives your company a competitive edge in a globally competitive world. These reports are just what you need to give you a strong feel for the market.
Diamond Price Report
(PDF - 0.4Mb)
Polygon Monitor February
(PDF - 1.7Mb)

Buying & Selling on Polygon
The examples to the right are just a few of the thousands of items currently being bought and sold on Polygon. Below you will see a snapshot of the number of diamonds, finished jewelry pieces, colored stones, watches and diamond parcels available on Polygon right now!
| Diamonds In-Stock: | 313,238 | Watches: | 1,362 |
| Jewelry In-Stock: | 20,131 | Colored Stones: | 13,790 |
| Diamond Parcels: | 405 |

Did You Know?
Go Google Yourself! How Are You Known in the Market?
How does the world see you? It may not be the way you see yourself. Either way, it's time you find out! Recently I typed my own name into a series of search engines to see how well known I was.
Read full article "Go Google Yourself! How Are You Known in the Market"
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In This Issue
Thoughts from the President Industry News Business Intelligence Reports Buying & Selling on Polygon Did You Know?
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Member
Profiles
Sara Jewels
Sara Jewels is brought to you by International Jewel Source and promoted by Ruby Source, one of the leading gemstone manufacturers and exporters in Jaipur, India. Established in 1989, Ruby Source manufacturers a wide array of gemstones including rubies and tanzanites to clients around the globe. Please visit:
Please visit: www.sarajewellery.com

Jas Jewel
Jas Jewel is a manufacturer of fine diamond jewelry. Jas Jewel is a division of Janam, with international branches in SEEPZ-India, United States of America, United Kingdom and Canada. The company has been the leading manufacturer and wholesaler of polished diamonds for over three decades and has bagged prestigious awards from the Gem and Jewelry Export Promotion Council of India for achieving the highest exports for three consecutive years. Please visit:
Please visit:
www.jasjewel.com
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Member Snapshots
Polygon in the News
Polygon to Provide Sourcing Support…
Jaipur Jewellery Show An Industry Hit
Calendar of Events
Visit Polygon at the following events:
Gems & Jewellery India Intl Exhibition Chennai
Feb 15-17, 2008
Booth: P-6 in Hall No.2
Macau Intl Jewellery & Watch Fair
Macau, China
February 28-March 2, 2008
Booth: ME 21 & 22
Hong Kong Intl Jewellery Show
Hong Kong
March 4-8, 2008
Booth: TBA
JANY Winter
New York, NY
March 9-11, 2008,
Booth: 2075
Polygon Member Conclave (private)
Salt Lake City, UT
March 28-30, 2008
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Member Quote
Polygon arms a small retailer with unlimited resources.
Randy Wimmer,
Wimmer’s Diamonds,
Poly # 01874





