Americans are very competitive and we love sports and other competition. Games and contests in a jewelry store sparks new excitement into the staff and atmosphere and thus will increase sales and selling techniques. Think about how we all get excited watching football, baseball, even bowling! Games and contests will breathe new life into even your “old race horses”.

The purpose of games is to increase sales but to also improve selling behaviors and sales statistics. Sometimes, the only difference between a good sales person and a terrific one is their excitement. That feeds over into the customer who gets excited about buying their new piece of jewelry from your store. Games give instant gratification and feed frenzy unlike plain old commission.

1. Pass The Buck

We played this game a lot and it worked great. Almost every Saturday we played this game and sometimes varied the amount. You tack a $20 bill to the bulletin board. First person to make a sale today gets the $20 bill (includes repairs!). The next person who makes a bigger sale takes the $20 from the previous person and holds onto it. The person with the biggest sale at the end of the day gets to keep the $20! This draws a lot of excitement.

On some occasions I’d make it two $20 bills stapled together. You can vary this by substituting the currency with a Gift certificate you bought from Outback Steakhouse or other fine restaurant.....

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