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| Why You Shouldn't Hate Custom Design |
After reading many of the responses I’ve seen a common theme here. The people who dislike custom have 3 main reasons why they don’t like doing custom work. They may have a single reason why they hate it and some (they may not know it) have more than one.
- You don’t have the skills to do custom.
- You don’t have the patience or selling skills to take in custom work.
- You under price it and there fore once you know in your mind “OMG! From this minute on I’m now losing money or working for free or working for a really small per hour wage” you then, I hate this”.
SKILLS:
The only things you can do to alleviate this is:
- a. Take classes and learn the areas of custom you need complete your skill set.
- b. Hire others who have skills you don’t (I did this as I’m not a good wax carver).
- c. Job out the work to others who can do the things you can’t do. There is absolutely no reason to want to say “Oh, we don’t send anything out, it’s all done in house.” That’s silly. The customer has said “I want what I want”. So your job is “Get’r done”.
PATIENCE or SELLING SKILLS
This is something typically in your dna. Bench people “typically” are not good sales people. Have friends, family, co-workers critique you honestly. What is honestly? I’ve read many threads here about how you sell, what you say or why you tell a custom customer what you need to do the job. Mostly what I’ve read was “me, me, me”. You mention price as if it’s the main reason customers shop and its not number.
Read the entire article Here...
David Geller
www.JewelerProfit.com
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G.R. FANCIES, INC. - Poly ID 51823
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I bought an old platinum bracelet with about 6.00 or 7.00 ct of diamonds and have
never seen the cut before. |
Need your help, please.
They appear to have been cut late 1800s or early 1900s.
Steep crown angles, small tables, open culets, etc. They look like old miners
except they're almost square, slightly rectangular.
Like old miner princess cuts.
Anybody familiar?
Thanks”
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