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| Albert Einstein once said "The definition of insanity is doing the same thing over and over again and expecting different results". |
Think about this quote for a second and ask yourself, does this quote apply to the way you run your company?
You could be the owner of your store for the past 30 years. “If it isn’t broke, don’t fix it.” Not true any longer. It is broke, you just haven’t noticed it.
So what broke?
So lets go back 25-30 years and see how things have changed since you started the store or even how the store differs since you bought it from your parents or the previous store owner.
Read the entire article Here...
David Geller
www.JewelerProfit.com
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| INDUSTRY NEWS |
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| POLYGON INDUSTRY REPORT |
| In today's global market, business intelligence is vital to your company's success. These reports are just what you need to give you a strong feel for the market. |
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| FEATURED MEMBER |
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Leg Up Marketing, LLC - Poly ID 46851 |
|
Which jeweler has used everything from mannequin parts to a rubber chicken to build a tiny parking lot kiosk into the most profitable jewelry store per-square-foot in America? It’s “The Self-Sufficient Jeweler,” Don Hoffman of Airport Plaza Jewelers in Buffalo, New York.
Don is a working jeweler who formed Leg Up Marketing, an ad agency especially for jewelers. Since 2005, the agency has licensed its copy written commercials and Don’s unique, fun and effective advertising ideas to fellow independent jewelers. Leg Up also handles commercial production, budget planning and media buying for over 15 stores from Seattle to Ft. Lauderdale.
Jewelers trust Leg Up Marketing to create a unique market identity for their stores. For many, the result has been exponential growth in profitability.
Leg Up Marketing provides training and consulting for OTC-buying jewelers, including its popular training manual/DVD/CD set “A Diamond Mine for the Self-Sufficient Jeweler.
Visit our website today!
www.ssjvideo.com
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| LIVE FROM POLYGON |
| Give estimate to make CAD Design |
“One of my staff just received an email from someone asking for a quote to
make a gent's ring. We actually do this all the time, BUT this email had
renderings from another jeweler using 3D Design software; the customer sent us the renderings from this other jeweler to give a price quote
to do the job.
I think it takes a LOT of nerve for a customer to forward a custom design to
other jewelers for a price quote to do the job.
Given this experience, I recommend that if you are emailing custom renderings to your customers, to
also add to your screen shot a line that says something like: "ALL DESIGNS
ARE THE PROPERTY OF [your company's name]AND ARE NOT TO BE DUPLICATED"
I know that this will not necessarily stop a customer from trying to price
shop the design, but it HOPEFULLY will stop another jeweler from agreeing to
do the work and taking away the order from another jeweler.
Have any of you had a similar experience? How have you handled this
situation?”
Good luck!”
Read More
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