| |
|
|
|
|
|
|
|
 |
 |
| I bet your sale staff listens to WIIFM in their car going to work every morning |
There they are, rockin in their cars. You pull up to the light next to your best sales associate and see them just a singing!
You both get to work at the same time and as you walk into the store, turn off the alarm; you finally ask “So, what station do you listen to so intently in your car?”
“Oh, I listen to WIIFM five days a week.”
You respond with “Hm, WIIFM, never heard of that station. What is it?”
“All of here at the store listen to it. Surprised you never heard of it. WIIFM stands for What’s In It For Me!”
Sales staff responds to rewards. Many jewelers think rewards (aka commission) brings out hostility in people. You’d be surprised how many people help you in your life are on commission and you don’t even know it. They are trained that way.
Recently conversed with a jeweler who paid what he thought was a good wages, good benefits and treated this staff member “like family”. Need to go home early? No problem? Need to go to kid’s recital? Of course! We’re family.
But you can’t “spend” family at the grocery store.
My question was “Does the associate have any way of earning extra money?”
“Yes, we give bonuses.”
“If I work for you, how much of a bonus can I earn?”
“You don’t earn them; it’s based upon...
Read the entire article Here...
David Geller
www.JewelerProfit.com
|
|
|
|
|
|
| INDUSTRY NEWS |
|
|
|
|
| POLYGON INDUSTRY REPORT |
| In today's global market, business intelligence is vital to your company's success. These reports are just what you need to give you a strong feel for the market. |
 |
 |
 |
|
|
|
| FEATURED MEMBER |
| |
|
| Varsha Diamonds, Inc. |
|
We are a full service manufacturer and wholesaler of loose diamonds. We specialize in 1/2 carat solitaires and above. We also carry a large inventory of various shaped GIA & EGL certified stones, specializing in Ideal Cut Hearts & Arrows.
We have consistently centered our business on the needs of our valued clients which is why we have implemented our ground-breaking Preferred Customer Program (PCP). This program is a year-long membership with three tiers (Gold, Platinum, Diamond) customized to grow with each client’s needs.
The Preferred Customer Program offers:
- Access to Varsha Diamonds’ extensive inventory>/
- Credit balance of $15,000 - $75,000 for consignment. (Consignment dependent on credit check results and initial purchase amount)
- 2-5 % discount from standard listed prices. (Based on Polygon & Rapaport diamond price reports)
- Free shipping
With 20 years of experience, we are a family-owned business with the vision to be the one stop shop for our clients’ diamond needs. Our brand exemplifies integrity in our daily actions, passion for excellence and sustainability of our merchandise.
With this, we offer unmatched quality and service in every facet of our company’s business procedures. This is the Varsha Diamonds, Inc. guarantee.
Contact us today : 1-877-282-7742
Email us : pooja@varshadiamonds.com
Visit us online : www.VarshaDiamonds.com
|
|
| LIVE FROM POLYGON |
| News reports are that due to a robust shopping spree this past 10 days or so
that small businesses are rebounding. People are spending. Things looking up. |
Those that have gotten through this, will indeed, come out stronger on the other
side.
Here, we got through it by continuing to advertise, doing lots of OTC, and
empty the safe of our "Savings account;" a boat load of melee, a bunch of hard to sell fancy cut diamonds,
under-a-carat old miners, a gun "collection" (really ALL the stuff we bought
OTC but had no time to sell) and generally emptying out the safes. And hard
hard work and a commitment to getting through this.
It may SEEM like it is over, but there is still a bit of a rocky road ahead.
My advice? Keep lean and mean. Pay your bills early and take the discount,
concentrate on "turn". Continue to jettison at any cost the dead inventory.
(Thanks Mr. Geller). Also, take advantage of these LOW prices and record low
interest rates and buy some real estate. Your own commercial building if
possible but if not a rental property. This is unprecedented. Cheap prices
AND low low interest. An amazing opportunity.
Have fun, be conservative, but do not be afraid to take chances. Keep your
head down but keep moving ahead.
People want to spend. Do not be afraid to sell them the big ticket stuff.
Good luck!”
Read More
|
|
|
|
|
|
|
| SHARE YOUR IDEAS: |
If you want to contribute to this Newsletter or would like to share some news with us, please contact us at  info@polygon.net |
|
| Please do not reply to this email. If you have any comments or questions regarding this message or the Polygon service, please send an email to info@polygon.net or visit us online: www.polygon.net. |
| This is a promotional email from Polygon. We respect your right to privacy. View our privacy policy. |
|
|
|
|
|
|
|
|
|
