In This Issue
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Not Yet a Member?
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Advertise with Us
Reach your target market with a new advertising opportunity and be seen by thousands of industry people every day.
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Featured Members
Are all “CANADIAN DIAMONDS” the same?
The answer to this question is a big “NO”.
“ESKIMO” Canadian diamonds are under the “CANADAMARK” tracking process. This process is the invention of BHP-Billiton, the owner and operator of the “Ekati” mine in Northern Canada.
This method of tracking is the best and most transparent tracking mechanism to identify Canadian Diamonds for origin, in fact, it is the best tracking system for origin that is proof positive in the global diamond industry.
This tracking process is not connected to any dealer, therefore, it is a third party guarantee and goes above and beyond a guarantee that is like no other claims of Canadian diamond guarantee.
Would you like to have your company featured here and be seen by over 25,000 jewelry industry professionals? Please email us at: advertising@polygon.net.
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Calendar of Events
Polygon Conclave 2009
April 3-5, 2009
Atlanta, Georgia
Members Only
April 19-21, 2009
Chicago, Illinois
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Member Quote
 I started using Polygon in 1983, and have NEVER found a more useful, cost-worthy tool which to assist me in my business
Paul Reiser & Associates
Green Bay, Wisconsin
Poly ID: 00022
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Featured Article |
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Many retailers receive ad nauseum, daily and weekly phone calls from local charities asking for a donation of a piece of jewelry for an upcoming event. In speaking to hundreds of jewelers regarding this subject, their jewelry donation does little in bringing these ideal jewelry prospects and benefactors through their front door.
Why?
Because the donated piece does not provide any incentive for the attendees to come into the store. Thus, you have given a piece that might have a wholesale value of $1000 and the result is 'zero'.
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Industry News |
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New York--As the watch business heads into 2009, the high end of the timepiece trade seems to be holding up handily, at least for now.
Trend-wise, automatic watches continue to tick along, slowly regaining market share.
Rose gold remains strong, but less expensive stainless steel--made more elegant in some cases with the addition of diamonds--is gaining popularity. As for size, watches continue to get bigger, with 48-millimeter or 49-millimeter pieces no longer uncommon, even as some say that trend has peaked.
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New York--This year is going to be rough for retail jewelers, even those serving the wealthiest of consumers.
But instead of hunkering down behind their display cases, jewelers who spoke to National Jeweler say they are staying aggressive. They're stocking up on tried-and-true basics, or branching out into new territory via expansions of their Web sites.
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New York--One doesn't have to look too hard to find evidence that global financial woes have also impacted online jewelry sales.
Just take a look at Blue Nile's third-quarter 2008 financial results. Once noted for its seemingly unstoppable growth, the online diamond giant reported a 2.9 percent drop in overall sales and opted not to provide any financial guidance for fiscal year 2009 because of the "deterioration in the economic climate" and "uncertainty" in consumer spending patterns.
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Business Intelligence Reports
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In today's global market, business intelligence is vital to your company's success. Timely access to market information including price, characteristics, quantity and availability gives your company a competitive edge in a globally competitive world. These reports are just what you need to give you a strong feel for the market.
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Buying & Selling on Polygon
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The examples to the right are just a few of the thousands of items currently being bought and sold on Polygon. Below you will see a snapshot of the number of diamonds, finished jewelry pieces, colored stones, watches and diamond parcels available on Polygon right now!
| Polygon at Glance |
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| Diamonds In-Stock: |
341,893 |
Watches: |
6,445 |
| Jewelry In-Stock: |
16,841 |
Colored Stones: |
17,775 |
| Diamond Parcels: |
2,300 |
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Did You Know?
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The most important key to converting website visitors into leads is to have what marketers call a "strong call to action" or a particularly convincing offer that asks people to give their contact information (so they become a lead for your business) in exchange for something.
People are on your website, viewing your company information, and they are looking for clues as to what they are supposed to do next. A strong call to action is a clear, simple and compelling offer that persuades them to take the action you want.
What always surprises me is how most small business websites don't even have a "call to action". Just having a "Contact Us" form on your website is not very appealing to your website visitors…
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(PDF - 0.35Mb) 
