In This Issue
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Not Yet a Member?
Polygon is the jewelry industry's largest e-marketplace. Every day, thousands of Polygon members buy and sell diamonds, jewelry, colored stones, precious metals, pearls, watches, estate pieces and much more on our network.
Increase your sales.
Lower your costs.
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The Smart Jewelry Show
The SMART Jewelry Show by INSTORE and INDESIGN concentrates on what retailers need to know the most to grow their businesses:
• A better-balanced, better-performing inventory
• Numerous “action ideas” that you can begin implementing immediately upon your return from the show
• The chance to meet with and work with the most creative and successful jewelers in the industry
• A new feeling of inspiration about your business
• Plus, we want you to have fun all at the same time
REGISTER TODAY AT
www.smartjewelryshow.com
Advertise with Us
Reach your target market with a new advertising opportunity and be seen by thousands of industry professionals every day.
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Would you like to have your company featured here and be seen by over 42,000 jewelry industry professionals?
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Member Quote
 Thanks Aunt Poly…I think you are great!
Polygon (or Aunt Poly as I call it) played an important part of reenergizing San Diego Gems. Aunt Poly was “The Great Equalizer”. It permitted me access to unlimited goods and services and the touch of a key. We have two nitch markets which supply 80% of our business.
There is another side to Polygon. Not buying diamonds or gems or watches. It is networking. I am happy to say we have met some really nice people on Poly. People that step up when I need something quickly or have a question. BANG! Its taken care of... 
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Featured Article
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There are many ways to increase sales in a jewelry store:
- Sell to more people
- Sell those people more items
- Sell each person a higher price item than what was expected
- Adding on additional items to each sale (matching earrings to the bracelet)
- Combining several ideas: Sell more people while selling them a higher priced item along with selling them higher priced items.
But let’s start with one idea. Many stores instead decide to spend more money on advertising to increase sales. I wanted to write instead “blow more money on advertising.” Because typically if 10 people come into the store and you sell only 3 out of the 10, bringing in more people means you just bring in 7 more people who will walk.
So we spend more money on advertising when for virtually no money you could sell more of the people who are already in the store.
If you now sell 3 out of 10 people and could take it up to 4 out of 10 that would be a 33% increase in sales without any additional advertising spent.
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Business Intelligence Reports
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In today's global market, business intelligence is vital to your company's success. Timely access to market information including price, characteristics, quantity and availability gives your company a competitive edge in a globally competitive world. These reports are just what you need to give you a strong feel for the market.
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Industry News
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Washington--A report released Wednesday by Washington, D.C.,-based environmental group Earthworks calls out the jewelry industry's leaders and stragglers when it comes to responsibly sourcing gold...
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Botswana will not necessarily derive better value from its diamond by breaking the Diamond Trading Company Botswana (DTCB) monopoly when negotiations resume for a new diamond sales agreement...
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Gold for April delivery was falling $3.50 to $1,073.70 an ounce at the Comex division of the New York Mercantile Exchange. Prices have traded as high as $1,083 and as low as $1,063.10. The U.S. dollar index was rising 0.20% to $80.03...
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Hearts On Fire has announced it will begin closing over 120 retail accounts in what it says is an attempt "to consolidate and strengthen its family of independent retail jewelers."...
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Buying & Selling on Polygon |
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Below you will see a snapshot of the number of diamonds, finished jewelry pieces, colored stones, watches and diamond parcels available on Polygon right now!
| Polygon at Glance |
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| Diamonds In-Stock: |
354,883 |
Watches: |
2,933 |
| Jewelry In-Stock: |
21,968 |
Colored Stones: |
17,323 |
| Diamond Parcels: |
2,059 |
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