In This Issue
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Not Yet a Member?
Longer commitments. More savings.
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Featured Members
Would you like to have your company featured here and be seen by over 25,000 jewelry industry professionals? Please email us at: advertising@polygon.net.
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Calendar of Events
Polygon Conclave 2009
April 3-5, 2009
Atlanta, Georgia
Members Only
April 19-21, 2009
Chicago, Illinois
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Member Quote
 The truth is--even if you're not located in a cornfield--I don't understand how it's possible for jewelers to survive these days and not be on Polygon!
Mark and Jean Perle
"Perle Jewelers"
Plainfield, IL Polygon
Poly ID: 0447
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Featured Article
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You survived the 2008 Holiday Season and now you must regroup and begin the process
of surveying what marketing options are out there that can generate immediate store
traffic and increase sales that are practical, inexpensive and measurable.
Doing nothing
is no longer an option unless you want your store to die a slow death.
“Jewelry sales do not dry up when the economy slows; demand merely softens. Even in
a recessionary economy, consumers continue to buy jewelry, though at a reduced pace.”
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Industry News
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Los Angeles--It seems First Lady Michelle Obama has set a new style edict--one that's extending all the way to Hollywood--with a number of starlets following her inaugural lead and choosing one-shoulder gowns to wear to last night's Screen Actors Guild (SAG) Awards.
To accentuate the look, actresses such as Teri Hatcher, Laura Linney and Evan Rachel Wood avoided adorning their necks and instead paired their asymmetrical gowns with drop earrings, rings or bracelets on one wrist.
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New York--In an ongoing effort to increase communication among retail jewelers, America's Best Jewelers announces the launch of the ABJ Network, a social-networking site and media application for exclusive use by fine-jewelry retailers.
The ABJ Network is the first social media application designed specifically for the jewelry industry.
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London--Selling rough to companies that are not sightholders and continuing to market the enduring value of diamonds are just two of the strategies De Beers is employing to weather the economic crisis.
At the Diamond Trading Co.'s (DTC) annual Client Reception for sightholders, held in London on Jan. 20, DTC Managing Director Varda Shine said the substantial decrease in sightholder demand for rough diamonds has the DTC anticipating a 50 percent reduction in its offerings for January, February and March/April.
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Business Intelligence Reports
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In today's global market, business intelligence is vital to your company's success. Timely access to market information including price, characteristics, quantity and availability gives your company a competitive edge in a globally competitive world. These reports are just what you need to give you a strong feel for the market.
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Buying & Selling on Polygon
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The examples to the right are just a few of the thousands of items currently being bought and sold on Polygon. Below you will see a snapshot of the number of diamonds, finished jewelry pieces, colored stones, watches and diamond parcels available on Polygon right now!
| Polygon at Glance |
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| Diamonds In-Stock: |
348,091 |
Watches: |
6,083 |
| Jewelry In-Stock: |
16,944 |
Colored Stones: |
16,628 |
| Diamond Parcels: |
2,318 |
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Did You Know?
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Today, most business purchasers looking to buy a product or service start the process by using a search engine to find vendors and product information. How can you make sure that your business is found when these people are looking for you or your competitors?
You need to make sure you rank high in the search engine results, for as many search terms as possible, and hopefully for many of the terms that are searched on more frequently. The first step toward ranking high in the results for the most common terms that people search is to have the right keywords as part of your online presence.
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(PDF - 0.35Mb) 
